Tue, Mar 20|
Mountbatten Room, 10th Floor,
Strategic Message Management in Government
Participate in an interactive conversation and learn why the cabinet, political staff and senior government executives care so deeply about staying on message.
Time & Location
Mar 20, 2018, 1:30 p.m. – 3:00 p.m.
Mountbatten Room, 10th Floor,, Edmonton Federal Building, 9820 107 St NW, Edmonton, AB T5K 0G1, Canada
About the event
In government and politics, repeating approved messages is essential, whereas speaking off the cuff can destabilize policy and destroy careers. Come join us for an interactive conversation about strategic message management in Canadian public administration. Learn how and why the cabinet, political staff and senior government executives care so deeply about staying on message. Share stories about the lengths to which public sector personnel will go to get the desired message out – and what happens when there is message failure.
Dr. Alex Marland is the author of Brand Command: Canadian Politics and Democracy in the Age of Message Control, which last May won the prestigious Donner Prize for best public policy book by a Canadian. He is among Canada’s leading researchers of political and government communication. Dr. Marland is a professor of political science at Memorial University of Newfoundland.